Experienced craftsmen, not model experts
Aspire Innovation helps you turn ideas into market-ready products, offering expert end-to-end management services to help your business succeed.
- Founded 2020
- 3 partners
- USA · Germany · Denmark
The people behind the results
Seasoned practitioners who have led the projects, PMOs and transformations we now help you with.
Europe
Mark Adler Madsen
Partner & Co-Founder
- IPMA Level A Project Director
- Automotive
- Renewable energy
- Defense
With 20+ years of experience across automotive, renewable energy and defense, I help companies turn complex product development into strategic execution.
As an IPMA Level A certified Project Director and experienced agile leader, I've built and led global PMOs across Europe, the Americas, China and Japan, aligning business goals with execution through strong governance, portfolio insights and cross-functional collaboration.
- Designing and optimizing global project and portfolio management offices
- Leading agile and cross-functional transformations across software, electronics and mechanics
- Driving performance through KPI-based portfolio and resource management
With a background in electronic and software engineering, I bring together technical fluency, leadership and operational rigor to deliver projects that create sustainable growth.
USA
Brian Cohn
Partner
- PMP certified (PMI)
- 40 years of practice
- Stage-Gate
- Agile
- Electronics & sensors
With 40 years of practical experience in companies with 2 to 20,000 employees, I work to understand your organization, your challenges and your objectives. As a PMI-certified Project Management Professional (PMP), I've helped companies develop Stage-Gate product development systems and execute projects with both conventional and Agile-inspired methodologies.
I have developed products in a wide range of industries and technologies, from specialized military displays to state-of-the-art sensors for electronics assembly to touch sensors for consumer products. Each project has its own scope, risks and team dynamics, and I work to find the right approach for success. I bring this adaptive mindset to every client I work with.
We start with your needs, not a model
We guide you to build the solution yourself, bringing a whole toolbox of proven practices instead of a single model.
We start at the root cause
The root cause of your challenge is where it starts. We don't try to make the same hat fit all heads.
Craftsmen who know what it takes
Seasoned practitioners who know exactly what your situation needs. No less, no more.
We've walked the talk
Our methods are based on real-world experience, from both successful and failed transformations.
Specialists with a broad reach
We are specialists, with strategic partnerships that give us a broad reach when you need more.
Our values, mission and goals
Our values
Aspire Innovation is dedicated to innovation, quality and integrity. We push creative boundaries to deliver high-standard products while fostering transparency and trust. Collaboration with our clients is key: we tailor solutions to their needs, and their success is our priority.
Our mission
Our mission is to transform ideas into impactful products. We bridge the gap between concept and reality, delivering solutions that drive growth, efficiency and success, and we aim to make a positive difference in product development through creativity, technical expertise and a passion for innovation.
Our goals
We aim to deliver innovative, high-quality solutions that drive business growth and exceed our clients' expectations. We prioritize long-term partnerships built on trust, focus on sustainable growth, and keep improving by staying ahead of industry trends.
Assessment, coaching and workshops
Three ways we work with you, scaled to your situation and your organization.
Assessment
Every improvement must start with understanding the real problems. Your company has unique strengths, opportunities and market needs, but also internal and external constraints that must be part of a successful business innovation.
Our assessment model ensures that together we uncover the right root causes and solutions that fit your business. It's scaled to your situation: a focused assessment can be done in a day, a full system assessment takes up to a week.
Coaching
We provide coaching for all levels of the organization.
- Senior business leaders
- Investing in and governing innovation. The right setup to support both innovation and operations.
- Line and functional leaders
- Roles and responsibilities. Balancing control and delegation, decision-making and supporting innovation.
Workshops
Workshops are a great way to:
- Keep your teams interested and engaged
- Understand a complex topic
- Start a project the right way
We use the right balance of experiments, interaction and reflection to ensure success and fun. We also offer virtual workshops, so distance is not an issue.
Success is the only thing we care about
Our Business Acceleration Model was developed from our experience delivering successful and failed transformations in innovation, product and service development over the last 20 years. We know what works and what doesn't, because we have tried it.
We can take you from where you are to a new normal where frequent deliveries and measurable return on your investments are natural. Whatever you want to improve, we are your partners:
- Time to market
- Cost of innovation
- Quality
- Employee happiness
Execution Agile
Innovation Continuous
Improvement Aspire ● Acceleration
Let's build success together
We help businesses navigate complexity, accelerate execution and build sustainable success. Whether you need guidance, process improvements or hands-on execution, we're here to help.